Built on Faith.
Driven by Discipline.
Structured for Generational Impact.
AGADE Holdings is a diversified South African operating group comprising multiple entities across meat processing, wholesale distribution, online retail, hospitality supply, logistics and infrastructure development.
A disciplined operating group built for long-term stewardship.
AGADE Holdings was established to bring structure, governance, operational discipline and scalable infrastructure into a growing portfolio of businesses. Through strong independent brands supported by a centralised operational ecosystem, the group continues to build long-term value across food production, wholesale distribution, retail, logistics and infrastructure.
The operational backbone behind every group company.
Strategic Group Leadership
Providing long-term strategic direction, governance and disciplined growth across the group.
Integrated Operations
Managing procurement, production, fulfilment and logistics through one centralised operating platform.
Cold-Chain Distribution
Operating refrigerated logistics and fulfilment systems that support direct-to-door delivery and hospitality supply.
Brand & Market Development
Building specialised customer-facing brands with distinct positioning, market focus and long-term growth strategies.
Production Infrastructure
Developing scalable processing, packing and operational infrastructure built around consistency and efficiency.
Systems & CRM
Implementing integrated systems, customer platforms and operational technologies that support scale and execution.
Customer Fulfilment
Supporting reliable order assembly, customer service and fulfilment across multiple independent operating brands.
Long-Term Stewardship
Building sustainable businesses, infrastructure and operational systems designed for generational impact.
Management rooted in responsibility, discipline and purpose.
Leon Goosen
CHIEF EXECUTIVE OFFICER
Leon Goosen is the Group CEO of AGADE Holdings, a diversified South African operating group that powers a multi-brand ecosystem across meat processing, wholesale distribution, online retail, cold-chain logistics, hospitality supply and infrastructure development through centralized operations, disciplined systems and long-term strategic growth.
Guided by his Christian faith and commitment to servant leadership, he focuses on building businesses rooted in integrity, operational excellence and long-term sustainability, giving all glory to God.
Louise Goosen
Head: Finance & HRLouise Goosen oversees the financial and human resource functions across the AGADE Holdings group, ensuring operational discipline, accountability and structured people management throughout the organisation.
Ryno Goosen
Head: Sales & MarketingRyno Goosen leads the sales and marketing division of AGADE Holdings, overseeing customer growth, brand positioning and market expansion across the group’s portfolio of businesses.
Willie Goosen
Head: Distribution, Safety & MaintenanceWillie Goosen oversees the group’s distribution, maintenance and operational safety functions, ensuring consistency, reliability and disciplined execution throughout the logistics and infrastructure environment.
Merry Du Plessis
Head: Production, QC & InventoryMerry Du Plessis leads production, inventory and quality control operations across the group, maintaining operational standards, product consistency and production efficiency.
Lydia Manaswa
Assistant Production ManagerLydia Manaswa supports the production management division across the AGADE Holdings group, assisting with production coordination, operational workflow, quality control and day-to-day production execution to maintain consistency, efficiency and operational discipline.
Zelda Pienaar
Head: Ministry & CounsellingZelda Pienaar leads the ministry and counselling division within AGADE Holdings, supporting spiritual wellbeing, mentorship and faith-centred guidance throughout the organisation.
Trudy Goosen
Head: Staff Wellness & Events Co-OrdinatorTrudy Goosen leads staff wellness, internal culture initiatives and company events across the AGADE Holdings group, helping strengthen team morale, staff engagement and organisational culture through meaningful employee support, celebrations and group-wide initiatives.
The principles that guide our decisions and direction.
Faith in Jesus Christ
Our foundation and guiding source in everything we do.
Integrity
We lead with honesty, accountability and ethical responsibility.
Stewardship
We manage our people, resources and opportunities responsibly.
Excellence
We pursue operational excellence and disciplined execution.
We proclaim our faith in our Lord and Saviour Jesus Christ and our devotion to Him in and through this business.
We believe that everything we build, every partnership we form and every life we impact is for His glory. Guided by biblical principles, we strive to lead with integrity, serve with humility and steward our resources responsibly for the benefit of our people, our communities and our nation.
Partner With AGADE Holdings
For strategic partnerships, supplier relationships and group-level enquiries.